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Tuesday, March 27, 2012

Illamasqua Human Fundamentalism: sneak peek

An explosion of your alter ego, Human Fundamentalism is about becoming who you are and not what society tells you to be. Beauty isn’t about conformity but the fundamental human desire to express your inner beauty on the outside.
rise above mainstream limitations and join our world where individuality is received with celebration not derision: break the mould to show strength not instability.
embracing our glorious imperfections and showing the world we’re not ordinary but extraordinary is what Illamasqua stands for.
We’re beyond conformity, celebrating instead freedom of expression. We’re beyond hiding who we really are. We are not a religion, but the singular opposite.
We are Illamasqua.

“Human Fundamentalism is the unique spirit and fundamental human drive for individuality. It’s a belief, a movement and an emotion. A connection with the spirit of the age and its global motifs. You are your own human hybrid, a unique nomad of street cultures and global trends.” Alex Box, Illamasqua Creative Director.

Human Fundamentalism is a celebration of humanity’s connection with colour, where blinding flashes of kaleidoscopic pigment provides a sharp contrast to warmer tones, resulting in a saturated palette that catapults your alter ego to the next level of self-expression. Mix contrasting textures – including a myriad of matts, glorious creams and rich metallics… to express your true self. This is nonconformity at its most fundamental and at its unpredictable best.

''Human Fundamentalism to me is physical expression of your self-belief, sharing your opinions with colour that shape the narrative of your thoughts and inner self. It is a statement of conviction and colour confidence, it states, this is me and now see what I see, be tinted by how I express colour and behold an oblivion to social convention and constraints.''
David Horne, Illamasqua Director of New Product Development

Powder Eye Shadow (£15.00)
six bold shades: 
Burst (Blue Green), Cancan (Lilac Purple), Pivot (Yellow Green), Vernau (Yellow Ochre) Obsidian (Rich Black), and Sex (Pure White). 

Sealing Gel (£10.50)
A single drop of Sealing Gel turns any powder product into a water-resistant, colour-intense paste

Palettes (£30.00)
Fundamental Palette: created to allow you to experiment with contrasting textures, from glistening Liquid Metal in molten pewter to matt Cream Pigment in mint green.
 Coupled with two vibrant Powder Eye Shadows in Inception (Rich Violet) and Hype (Bold Yellow) this palette demands nonconformity.
Neutral Palette: new matt shades in Stealth (Creamy Buttermilk), Wolf (Chocolate Brown) and Vintage (Antiqued Gold - exclusive to this palette) - plus Obsidian (Rich Black)

Precision Ink (£17.00)
In Scribe (pure white) - the ultimate anti-liner. Precision Ink also makes the perfect nail art pen! Just apply on top of any shade of Nail Varnish then seal with Illamasqua Top Coat. 

Nail Varnish (£13.50)
New Nail Varnishes in Nomad (Bright Jade) and Stance (Bright Mauve) 

Lipstick (£15.50)
 vibrant new Lipstick shade, Apocalips (Bright Teal) plus Box (deep scarlet) 

Skin Base Foundation Shade Au (£25) Limited Edition
Skin Base Foundation in Au [the chemical symbol for gold] contains micro flecks of subtle metallic shimmer combined with our cult BB cream-inspired foundation that smoothes, softens and conditions your skin. Mix with foundation for a subtle glow, underneath for a luminous glow, or go all out and transform yourself in to a gilded god or goddess.

My overall impressions on the collection: 
The concept behind it is extraordinary. It reminds me of London, and of the feeling I get when I walk down its streets and see all the different styles: "the freedom of being different, maybe weird, but unique".
Celebration of color?! Definitely. Not necessarily in a different way than Illamasqua has done until now, but it certainly has this early "90's revisited" vibe to it. 
The Fundamental palette has a mixture of color that may not be for everyone, eventhough they reflect the collection very well and they are definitely on trend this spring. But what I have appreciated more about it is the mix of textures and different products you have in there: two eyeshadows, one cream pigment, one liquid metal. I can see it very well in the hands of make-up artists.
The Neutral palette is simply chic, and the teal lipstick is daring. The new Skin Base in AU can be this summer's must-have.
This may not be my favorite collection from Illamasqua, but it has some interesting products and, as usual, amazing imagery.

I have received some products from this collection to try, and I am going to post some reviews very soon, so keep your eyes on this space, and on their new website, which has a fantastic "Socialise" section where you can read thoughts on products and so on (always helpful before placing your order on a not-so-cheap website).