Preview: Illamasqua Toxic Nature Spring 2011 collection

Illamasqua hit me again! I thought they couldn't bring anything that could top Art of Darkness in my heart, but I am now forced to think again. 

Their Spring 2011 collection, called TOXIC NATURE, is fantastic. The imagery is also perfect for Carnival (we're celebrating it these days here in Italy). Once again, I have to prostrate at the magnificent Alex Box. 

I was invited to the event for the launch of this collection, but since I live pretty far from London (ehm...in a different country!), I couldn't attend it. Nevertheless, I want to post the astonishing imagery for this collection. Mostly, because I am super excited about the launch of the cream pigments. 

Unpredictable, uncharted and unnat­ural, Illamasqua unleashes Toxic Nature for Spring/Summer 2011, a colour collection born from a visionary concept of nature fighting back against the genetically modified society that plunders it. Illamasqua has created the Toxic Nature collection through a palette of lurid shades, corrupted hues and glistening muted tones that offer intoxicating versions of their original selves.

“Having an artist background highly influenced this collection. The medium of paint when it is in various states [mixed on a palette, on a canvas, the colours mutating when you wash your brushes] inspired the product colours of Toxic Nature. Blends, washes, dabs, drips, daubs and splashes of colour are evident in the imagery of the collection.”  

Alex Box, Illamasqua Creative Director.

Like nature itself, it’s not all sweetness and light. Shades of mint, mushroom, plum, orange and rose are distorted with rich textures and pops of acid-infused brightness that command attention and draw you in…

Products

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Cream Pigment - £17.00

Emerge – Peach    [EU only]

Bedaub - Mint

Dab - Lilac

Hollow - Toffee

Delirium – Rose Taupe  [EU only]

Mould – Grape

"A new matt formula that can either neutralise or dominate. Create the ultimate in textures whether it’s on your face, eyes, or body, bringing a flash of colour to a subtle contour.

We have supplied you with an artist’s palette so that you can experiment with mixing and matching your new Cream Pigments!"

Apply with fingers or a brush for a buildable, matt and water resistant finish.

“I don’t think we have ever created a product that is as hard working as Cream Pigment. They can correct or enhance, disguise or reveal. I am obsessed with their versatility; blush, lips, eyes, contouring … they are absolutely my favourite product right now. Super-blendable, they can be pressed and blended into skin or slicked on for graphic shapes. Education is key with the pigments. Once you have learnt how to master them, you can control their impact.” 

Alex Box, Creative Director

“The versatile and multitasking formula has an intense colour payoff that provides additional adhesion and intensification when applied before Powder Eye Shadows and Pure Pigments. The product can be used as a sheer wash or built to full coverage.” 

David Horne, Director of New Product Development

Precision Ink in ‘Glister’ - £17.00

Create looks with attitude with this glistening opalescent nude. It dries within seconds and stays true for hours, so whatever you scrawl on your skin, you know your creation will last until dawn.

Lipstick - £15.50

Intense Lipstick with a highly pigmented formula that glides on smoothly, creating a statement.

Atomic – Fuchsia violet

Flare – Bright orange

Sheer Lipgloss - £13.00

Come out of the shadows with a high-shine punch of colour. Glossy, intense, and highly pigmented, Illamasqua Sheer Lipgloss is long-lasting, both on the lips and in the mind.

Torture – Coral Peach

Divine – Fuchsia Pink

Nail Varnish - £13.50

Leave your mark with an unexpected claw. Choose from either toxic pastels or unmissable neons. Hardwearing and chip-resistant.

Purity – Peach

Bacterium – Pearlescent Ash Ochre

Radium – Acidic Lime Shimmer

Stagnate – Grey Mauve

Gamma – Neon orange

Toxic Claw - £35.00

Illamasqua are proud to present the second collaboration with visionary manicurist, Mike Pocock.  A beautifully presented set of two false thumb nails, these have been designed and individually hand made by Mike. ‘The mutated aesthetic of the nail was inspired by the corrupted hues present in the Toxic Nature collection’.

And here are the extraordinary promo images:

 I look forward to play with the new cream pigments, and see pictures of the event I missed. 
So far, this is definitely my favorite collection from Illamasqua. Super suitable for everyone!